Life International Booklet

Print Design // Freelance Work

Objective: Redesign an overview booklet that shares LIFE International’s values, mission, and heart.

Audience: Potential and current supporters of LIFE International. 

Solution: LIFE International is a non-profit organization that focuses on empowering local pregnancy centers around the globe, educating global leaders on fetal development, and sharing the value of all human life with the global church. The last iteration of their view book contained a lot of outdated content, so they wanted to do a refresh of the entire document.

To prevent the content from quickly outdating, the content inside the booklet itself was changed to more permanent information. The more time-based information (yearly stats, information about global locations, staff contact info, etc.) was moved to interchangeable inserts in the front pocket, so that it can be updated regularly.
 

For an organization focused on the beauty of people created in the image of God, many of the original materials felt very sterile. I wanted the design of this view book to be full of vibrance, joy, and life. Since LIFE International is so focused on the value of human beings, I wanted the design of these materials to reflect that. I chose to use plenty of photography and color to showcase the beauty in the diversity of people around the world.