Hello Future Gallery
Branding // Experience // Print // Lettering
Objective: Brand and create promotional materials (in both Spanish and English) for the YWAM Photo-Storytelling School’s capstone gallery.
Audience: Residents of Tijuana and Playas de Tijuana, as well as YWAM staff and students.
Solution: For the branding, I used a modern sans serif to emphasize the forward-thinking, “future” nature of the event, but I also incorporated a script typeface to make the event still feel human. Because really, the event was all about human beings: about the beauty and potential within them, and what God was doing inside each of them.
I continued that look throughout the gallery by hand lettering signage for each sub-theme in the same script as the main logo. I also hand painted a sign featuring the main wordmark, welcoming visitors to the event, and assisted in planning the overall experience and aesthetic of the event.
Additionally, I designed posters and flyers for the event, which were placed in local businesses around the area, and I created digital invitations to be shared on social media.